Category management · AI for retail · Kuwait & GCC
From
zero
to
category
leadership
How
I
work
Three moves from a blank category to a shelf-ready plan, the way I have run five brand launches.
01
Read the category
GfK data, price ladders and competitor assortment pulled into one buyer-grade view.
01
Read the category
GfK data, price ladders and competitor assortment pulled into one buyer-grade view.
02
Build the plan
Range, pricing, OTB and JBP terms agreed with the vendor before a single PO.
02
Build the plan
Range, pricing, OTB and JBP terms agreed with the vendor before a single PO.
03
Land and measure
Planogram, activation and sell-through tracked weekly against the plan.
03
Land and measure
Planogram, activation and sell-through tracked weekly against the plan.
Owner, not adviser
I carry the P&L, not just the deck.
Owner, not adviser
I carry the P&L, not just the deck.
Vendor-side fluency
JBPs, rebates and terms with 50+ suppliers.
Vendor-side fluency
JBPs, rebates and terms with 50+ suppliers.
Evidence first
Every range call backed by scraped market data.
Evidence first
Every range call backed by scraped market data.
AI that ships
Working pipelines in production, not pilots.
AI that ships
Working pipelines in production, not pilots.
Live
AI
builds
Capabilities
Where
I create
value
Four places I move the number: the range, the margin, the launch, and the tooling behind all three.
Four places I move the number: the range, the margin, the launch, and the tooling behind all three.
Kuwait · UAE · KSA
Built
for
the
Gulf
Nine years inside Kuwait's largest electronics retailer. Open to category, commercial and AI-retail roles across Kuwait, UAE and KSA, and open to relocation.
Category management
Commercial and buying
AI for retail
Open to relocation
Awards
and
record
IB Analyst · 2014–2016
Equity Research · 2013–2014
Category Manager · 2016–present
Lynch Award · Star Award · Best Employee · 3 promotions
Ways to
work together
Three ways I plug in. Scope first, then terms — no listed rates.
Three ways I plug in. Scope first, then terms — no listed rates.
permanent
Category leadership, owning your P&L.
Own the category P&L end to end
Vendor JBPs, rebates and pricing
Brand launch and go-to-market
Range, OTB and planogram
permanent
Category leadership, owning your P&L.
Own the category P&L end to end
Vendor JBPs, rebates and pricing
Brand launch and go-to-market
Range, OTB and planogram
Popular
per range review
Assortment intelligence, delivered as a datasheet.
Nine-source regional market scrape
Buyer-grade Excel, PDF and PPT
Price-ladder visualisation
USP highlighting and gap analysis
Popular
per range review
Assortment intelligence, delivered as a datasheet.
Nine-source regional market scrape
Buyer-grade Excel, PDF and PPT
Price-ladder visualisation
USP highlighting and gap analysis
per build
A working retail AI system, not a pilot.
Agentic extraction pipelines
Retail knowledge graphs
Conversational shopping advisor
Automated LLM reporting
per build
A working retail AI system, not a pilot.
Agentic extraction pipelines
Retail knowledge graphs
Conversational shopping advisor
Automated LLM reporting
Straight
answers,
no
fluff
The end-to-end commercial P&L for high-volume consumer-electronics categories at Xcite by Alghanim Industries, Kuwait's largest electronics retailer. Range, pricing, OTB, vendor terms, planogram and sell-through, across stores and xcite.com.
Agentic pipelines that extract product specs, pricing and ratings from nine regional retail sources and turn them into buyer-grade datasheets; retail knowledge graphs; and a live conversational shopping advisor. Four of them are running publicly — open them from the builds section.
I started in investment banking at Bank of America Merrill Lynch and in equity research. That grounding is why range decisions get modelled rather than guessed: margin, OTB and vendor terms are financial questions first.
Dyson, Hitachi, Tineco, Dreame and Ecovacs — each from zero presence in Kuwait to a leading position, including creating the robotics-cleaning category outright.
Category management, commercial and AI-retail roles across Kuwait, UAE and KSA. Open to relocation.
The end-to-end commercial P&L for high-volume consumer-electronics categories at Xcite by Alghanim Industries, Kuwait's largest electronics retailer. Range, pricing, OTB, vendor terms, planogram and sell-through, across stores and xcite.com.
Agentic pipelines that extract product specs, pricing and ratings from nine regional retail sources and turn them into buyer-grade datasheets; retail knowledge graphs; and a live conversational shopping advisor. Four of them are running publicly — open them from the builds section.
I started in investment banking at Bank of America Merrill Lynch and in equity research. That grounding is why range decisions get modelled rather than guessed: margin, OTB and vendor terms are financial questions first.
Dyson, Hitachi, Tineco, Dreame and Ecovacs — each from zero presence in Kuwait to a leading position, including creating the robotics-cleaning category outright.
Category management, commercial and AI-retail roles across Kuwait, UAE and KSA. Open to relocation.
The end-to-end commercial P&L for high-volume consumer-electronics categories at Xcite by Alghanim Industries, Kuwait's largest electronics retailer. Range, pricing, OTB, vendor terms, planogram and sell-through, across stores and xcite.com.
Agentic pipelines that extract product specs, pricing and ratings from nine regional retail sources and turn them into buyer-grade datasheets; retail knowledge graphs; and a live conversational shopping advisor. Four of them are running publicly — open them from the builds section.
I started in investment banking at Bank of America Merrill Lynch and in equity research. That grounding is why range decisions get modelled rather than guessed: margin, OTB and vendor terms are financial questions first.
Dyson, Hitachi, Tineco, Dreame and Ecovacs — each from zero presence in Kuwait to a leading position, including creating the robotics-cleaning category outright.
Category management, commercial and AI-retail roles across Kuwait, UAE and KSA. Open to relocation.
Free intro Session
Start
learning
with
confidence
Meet a mentor, find your level, and get a personal learning plan no commitment, no card required.
Free intro Session
Start
learning
with
confidence
Meet a mentor, find your level, and get a personal learning plan no commitment, no card required.
Free intro Session
Start
learning
with
confidence
Meet a mentor, find your level, and get a personal learning plan no commitment, no card required.
Book a free call
Book a free call
