Category Leadership
Zero to market leadership. I take global brands from no presence to category number one in Kuwait.
MBA, International Finance. 13+ years across Kuwait, KSA & India scaling multi-million-dollar consumer-electronics categories — from vendor terms to planogram to sell-through.
I take global brands from zero to market leadership in Kuwait. Over nine years at Xcite by Alghanim Industries — Kuwait's largest electronics retailer — I own a multi-million-dollar P&L with double-digit YoY growth. I pair an investment-banking foundation (Bank of America Merrill Lynch, Lynch Award) with something most category managers don't have: I design and ship working AI systems for retail — not AI usage, AI engineering. Three promotions, youngest and fastest in company history.
Multi-million omnichannel P&L, Brand Launch & Go-to-Market (GCC), Joint Business Plans & Vendor Negotiation, Pricing Strategy / Margin / OTB Planning, Financial Modeling & Valuation
Agentic web extraction of product specs / pricing / ratings from 9 regional retail sources → buyer-grade datasheets (Excel, PDF, PPT) with USP highlighting & price-ladder visualization, Retail Knowledge Graphs, AI Shopping Advisor demo, Automated Reporting (NotebookLM / LLM pipelines)
Claude AI (agentic workflows, MCP, automation pipelines), Custom GPTs, prompt engineering, LLM workflow integration, NotebookLM
Advanced Excel, SQL, GfK Market Intelligence, financial modeling, data visualization
SAP ERP, POS, inventory management, planogram software, Open-to-Buy planning
Own end-to-end commercial P&L for high-volume consumer-electronics categories, double-digit YoY growth across stores and xcite.com.
Launched 5 premium global brands from zero to dominant share. Negotiate JBPs, pricing & rebates with 50+ vendors. Built an AI category-intelligence stack that compresses range-reviews from weeks to hours.
Lynch Award winner. Financial modeling, valuation & market research supporting IB transactions across 83 global capital markets.
Star Award for research quality. Earnings notes, sector reports & investment recommendations advising HNW clients on IPOs and portfolios.
Best Employee of the Month. Bank reconciliations and AR/AP aging analysis for management cash-flow reporting.
End-to-end market entry: vendor onboarding, assortment & pricing strategy, in-store placement, marketing activation. Strong sell-through from day one — positioned as the premium floor-care and hair-care benchmark.
Premium positioning under Alghanim's exclusive distribution. The pattern across all five: zero presence → exclusive positioning → market leadership.
Built retail identity, negotiated shelf space, executed full go-to-market. Positioned as a leading smart-cleaning brand nationally.
Led category creation from import planning and vendor negotiation through retail display, consumer education and performance tracking. Both brands now category leaders in the robotics segment.
Zero to market leadership. I take global brands from no presence to category number one in Kuwait.
Agentic pipelines turn weeks of competitor research into board-ready datasheets in hours.
I design and ship working AI systems for retail. Not AI usage, real AI engineering.
Interactive map of every major electronics retailer across Kuwait's six governorates — store locations, 2026 demographics, social metrics and competitive analysis.
Try it live → aquamarine-bee-459831.hostingersite.comA live conversational AI shopping assistant (avatar "Liv") guiding customers through floor-care products in real time — on-brand, built for Kuwait retail. Next.js + live avatar.
Try it live → sweep-co-floorcare-kw.netlify.appA buyer-grade comparison console — filter, evaluate and compare up to 10 products side-by-side on full specifications. Output of the assortment-intelligence pipeline.
Try it live → mediumvioletred-turkey-935034.hostingersite.comOpen to Category Management, Commercial & AI-retail roles across Kuwait, UAE & KSA. Open to relocation.