Since 2012

I

run

categories

like

an

investor

Fourteen years across Kuwait, KSA and India: financial operations at Tata, equity research at Networth, investment banking at Bank of America Merrill Lynch, and nearly ten years owning consumer-electronics categories at Xcite by Alghanim. The finance years are why I model a range before I buy it.

Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years ·
Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years · Category & P&L Ownership | Brand Launch & Go-To-Market | Assortment Intelligence | Vendor Negotiation & JBPs | AI Engineering For Retail | Pricing & OTB Planning | Kuwait · UAE · KSA | 14+ Years ·

14+

Years across Kuwait, KSA and India

14+

Years across Kuwait, KSA and India

14+

Years across Kuwait, KSA and India

09

Years at Xcite by Alghanim

09

Years at Xcite by Alghanim

09

Years at Xcite by Alghanim

05

Global brands launched in Kuwait

05

Global brands launched in Kuwait

05

Global brands launched in Kuwait

3x

Promoted, youngest and fastest

3x

Promoted, youngest and fastest

3x

Promoted, youngest and fastest

How

I

decide

01

Measure, don't assume

Every range call starts with GfK data and a scraped price ladder, not a vendor deck.

01

Measure, don't assume

Every range call starts with GfK data and a scraped price ladder, not a vendor deck.

02

Model the margin

Range, pricing and open-to-buy get modelled before a PO is raised. Investment-banking habits, applied to retail.

02

Model the margin

Range, pricing and open-to-buy get modelled before a PO is raised. Investment-banking habits, applied to retail.

03

Track the sell-through

Weekly, against plan. A line that is not moving gets re-priced, re-placed or cut.

03

Track the sell-through

Weekly, against plan. A line that is not moving gets re-priced, re-placed or cut.

Counter single image
Counter single image

Kuwait · UAE · KSA

Built

for

the

Gulf

Nine years inside Kuwait's largest electronics retailer, and an investment-banking start in India. Open to category, commercial and AI-retail roles across Kuwait, UAE and KSA, and open to relocation.

Category management

Commercial and buying

AI for retail

Open to relocation

What

I

believe

01

Own the number

A category manager who does not carry the P&L is a coordinator. I carry it.

01

Own the number

A category manager who does not carry the P&L is a coordinator. I carry it.

01

Own the number

A category manager who does not carry the P&L is a coordinator. I carry it.

02

Evidence over opinion

A range decision that cannot be defended with data is a guess wearing a suit.

02

Evidence over opinion

A range decision that cannot be defended with data is a guess wearing a suit.

02

Evidence over opinion

A range decision that cannot be defended with data is a guess wearing a suit.

03

Build the missing tool

When the reporting does not exist, I build it. Four of those systems are running publicly today.

03

Build the missing tool

When the reporting does not exist, I build it. Four of those systems are running publicly today.

03

Build the missing tool

When the reporting does not exist, I build it. Four of those systems are running publicly today.

04

Launch, then lead

Getting a brand listed is not the job. Getting it to number one in the market is.

04

Launch, then lead

Getting a brand listed is not the job. Getting it to number one in the market is.

04

Launch, then lead

Getting a brand listed is not the job. Getting it to number one in the market is.

Better tomorrow. No commitment.

Turn

learning

into

lasting

success

Meet a mentor, find your level, and get a personal learning plan, no commitment, no card required.

Better tomorrow. No commitment.

Turn

learning

into

lasting

success

Meet a mentor, find your level, and get a personal learning plan, no commitment, no card required.

Better tomorrow. No commitment.

Turn

learning

into

lasting

success

Meet a mentor, find your level, and get a personal learning plan, no commitment, no card required.

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